Privacy Policy for Customers of Flower Delivery Enfield

Our Commitment to Your Privacy

At Flower Delivery Enfield, we understand the importance of privacy and are committed to protecting the personal data of our customers. This Privacy Policy outlines how we collect, use, store, and protect your information, as well as your rights as a data subject under the UK General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Flower Delivery Enfield in Enfield and its surrounding districts.

Personal Data We Collect

To provide you with our flower delivery services, we collect and process different types of personal data. The categories of data that may be collected include:

Contact Information: Name, delivery address, billing address, telephone number (optional), and payment details.
Order Details: Information about purchased products, recipient information, messages for delivery cards, and delivery preferences.
Account Information: If you register on our website, we may collect a username and password.
Communication Data: Correspondence via forms, or user feedback provided for service improvement.
Technical Data: IP address, cookie identifiers, browser type, and access times when you visit our website (see Cookie Policy for details).

Lawful Basis for Processing Your Data

Under the GDPR, we must have a lawful basis for processing your personal data. The lawful bases we rely on include:

Performance of Contract: Collecting and using your data to process and deliver your orders.
Legal Obligation: Keeping necessary records for tax and accounting purposes, and complying with lawful requests from authorities.
Legitimate Interests: Improving our services, handling customer inquiries, and fraud prevention.
Consent: Where applicable, such as sending marketing communications, upon your explicit consent. You may withdraw consent at any time.

How Your Data Is Used

Your personal data is used to:

Fulfil and deliver your flower orders as requested.
Provide customer support and respond to queries.
Process payments securely and manage refunds or complaints.
Communicate order confirmations and delivery updates.
Personalise your experience and remember your preferences.
Comply with our legal responsibilities.
Analyse service usage to enhance website functionality and user experience.

How Long We Keep Your Data (Retention)

We retain your personal data only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

Order and Transaction Data: Kept for six years from the date of transaction to satisfy accounting and tax requirements.
User Accounts: Data is kept until you delete your account or request erasure.
Contact Correspondence: Retained for up to two years for customer service follow-up and quality assurance.

After the relevant retention period, your data will be securely deleted or anonymised so that it can no longer be associated with you.

Data Processors and Third Parties

In order to operate effectively and deliver your orders, we may share your data with trusted third-party service providers (data processors) only as necessary. These may include:

Payment service providers for secure transaction processing
Delivery and courier partners to ensure accurate delivery of your orders
IT service providers for website hosting, maintenance, and security
Professional advisors such as accountants, auditors, or legal consultants

All our data processors are contractually required to process your information only as instructed by us and to maintain your data's security and confidentiality. We do not sell or rent your information to third parties for marketing purposes.

User Rights Under GDPR

As a customer within Enfield or surrounding districts, you have various rights regarding your personal data under the UK GDPR, including:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any incomplete or inaccurate data.
Right to Erasure: You may request deletion of your data, subject to legal or contractual obligations.
Right to Restrict Processing: You have the right to limit how we process your data in certain circumstances.
Right to Data Portability: You can request that your data be transferred to you or another service provider.
Right to Object: You may object to the processing of your data for direct marketing or where we rely on legitimate interests.
Right to Withdraw Consent: Where we process data based on your consent, you can withdraw it at any time.

To exercise these rights, please contact us through the channels provided on our website. We may need to verify your identity before processing requests to protect your privacy and security.

Data Security

We implement industry-standard security measures to protect your personal data from unauthorised access, loss, misuse, alteration, or disclosure. Access to your personal data is limited to employees and suppliers who need to access such information to operate, develop, or improve our service. We regularly review and update our security procedures as technology evolves.

Children's Privacy

Our services are not intended for use by children under the age of 16 without parental consent. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data without necessary consent, please contact us so we can take appropriate steps.

Policy Changes

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. Any changes will be posted on this page. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

Contact and Queries

If you have any questions about this Privacy Policy or how your personal data is handled by Flower Delivery Enfield, please reach out using the communication options provided on our website. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you feel your rights have not been respected.

This Privacy Policy is effective for all orders placed by customers in Enfield and its surrounding districts with Flower Delivery Enfield.